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What Are Some of the Most Important Ways Social Media Has Influenced Society Today?
People use social media on a daily basis to share feelings, emotions, images, and events. These actions tell stories and make us create opinions in our heads about people, friends, and family members. Social media influences people’s everyday life because they dictate trends and make decisions based on social media.
According to Mathew Hudson, sellers that utilize a marketing strategy with social networks have experienced excellent results. “Companies are very active on social media because that is a way to reach their potential customers. Another thing to consider is that the most commonly-shared content on social media is an image. So always include an image with your posts” (2018). Juliana Chen has carried this further. She notes that “in the commercial context, social media offers an effective platform for trend setting. The onslaught of the aesthetically pleasing Unicorn trend, which made its way to bagels, macaroons, wedding cakes, hot chocolate and gin across America is a noted example” (2017).
People have always had the need to communicate and organize their lives as part of a community. When we get certain information, we can later influence the process of our decision making. Whenever I see a nice meal posted on Instagram, I can decide what my family will have for lunch the next day. When I see the spring collection of blazers on my shopping app, I can make a plan to purchase and define my style for the upcoming season. But we also need to be selective on information that we read on social media.
Chen, J. (2017, August 9). The good and bad sides of social media crystal. Retrieved from http://www.thestandard.com.hk/sections-news_print.php?id=186064
Hudson, M. (2018, December 31). Learn What Social Media Is and How to Use It to Grow Your Business. Retrieved from https://www.thebalancesmb.com/what-is-social-media-2890301
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